Aura Pricing Change

Thursday 13 April, 2017

I decided three months ago to test a new pricing model for Aura. I thought that a subscription model would be a good way to lower the initial cost and keep providing updates for everyone with no further charges. Today, I'm ending this experiment and going back to a one-off charge. Aura will cost $9.99 after one month of use. Everyone who had a subscription will not be billed again and will have full use of the app indefinitely.

I've had lots of feedback that users don't like subscriptions because they feel like they are renting the app and not owning it – I completely understand this, and I've realized that I feel the same way.

I don't know what I'll do yet about updates and new releases, but I'm figuring this out as I go. Thanks to everyone who wrote to me about this.